Carrier Transicold unveiled its next-generation intelligent refrigeration units at REFCOLD 2024 in Kolkata, India. The Supra A and Citimax D series aim to transform the cold chain industry through advanced technology and exceptional efficiency.
Carrier Transicold unveiled its next-generation intelligent refrigeration units at REFCOLD 2024 in Kolkata, India. The Supra A and Citimax D series aim to transform the cold chain industry through advanced technology and exceptional efficiency.
« 🚀 𝟭𝟬 𝗗𝗮𝘆𝘀 𝘁𝗼 𝗚𝗼 𝗨𝗻𝘁𝗶𝗹 𝗛𝗼𝗿𝗶𝘇𝗼𝗻 𝟮𝟬𝟮𝟰! 🌍 We’re just a week and a half away from an incredible gathering in 𝗣𝗮𝗹𝗺𝗮 𝗱𝗲 𝗠𝗮𝗹𝗹𝗼𝗿𝗰𝗮! Join industry leaders and procurement experts from 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴-𝟯𝟬 to explore innovative strategies, network with peers, and gain insights that will shape the future of procurement. Don’t miss your chance to be part of this transformative experience! 👉 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 – https://lnkd.in/dTaNsQkG hashtag #Horizon2024 #Procurement #Networking #Innovation #10DaysToGo » Why would an automotive leader like Audi prioritize social listening if it was only about social media? Here are the 5 pillars of social listening that transformed their approach: 1. Data Insights We tracked Audi’s brand mentions, customer feedback, competitor activity, and PR efforts to pinpoint when and why the brand was mentioned—whether it was organic, PR-driven, or linked to product launches. Audi leverages these insights to shape communication strategies, addressing positive and negative trends. 2. Sentiment Analysis By analyzing audience sentiment, we helped Audi gauge customer feelings and benchmark how they stack up against competitors. In June, we tracked 3,514 conversations—94% of which were neutral, mainly brand mentions and retweets. Our detailed breakdown uncovered a 3% drop in positive sentiments, allowing us to identify key areas causing this shift. With word clouds and performance metrics, we equipped Audi with the tools to drive more positive brand mentions. 3. Adapting to Emerging Trends & Influencers We identified market gaps and collaboration opportunities that fine-tuned Audi’s marketing strategy. For instance, when Autocar India featured Audi’s e-tron EV for zero-emission carpooling on World Environment Day, it generated a wave of positive mentions and PR, further boosting Audi’s brand presence. 4. Brand Performance Categorization Our analysis revealed what drives conversations about Audi—be it job postings, product launches, service inquiries, or partnerships. These insights enabled Audi to focus its marketing and service efforts on key areas. As a result, their response time improved significantly, from 2 hours and 3 minutes in May to just 31 minutes in June 2024. 5. In-depth Competitor Analysis Through social listening, we provided Audi with detailed competitor insights, identifying gaps in their competitors’ offerings. This data empowered Audi to implement strategic solutions, enhance customer interactions, and maintain a competitive edge. So now you know that social Listening is not just about socials but about crafting a customer-centric brand. Have any questions? Comment down below & our schbangers will be happy to answer it. Want a reality check of how your brand communicates with your customers, reach us at bd@schbang.com
