Hacking our way through Cybersecurity Week at Edenred UAE 💻 and levelling up on our digital defenses! 🛡️💪
Hacking our way through Cybersecurity Week at Edenred UAE 💻 and levelling up on our digital defenses! 🛡️💪
« To make an impact in cricket, you need Balls; some that break stumps, and the others, boundaries. At 19, Harmanpreet Kaur hit a six so powerful against Australia that it triggered a drug test. Why? Because no one believed a girl could hit that hard. Today, she’s the captain of the Indian cricket team, and that was just the start. She’s gone on to shatter records, inspire a generation, and redefine what it means to be a cricketer. For too long, sport has been viewed through a narrow lens—seen as the arena of men, where physical strength reigns supreme. But true athletes, know that it’s about so much more. It’s about heart. It’s about resilience. It’s about fighting through the noise, the doubt, and showing the world what you’re made of. And no one embodies that spirit better than our women cricketers. At Schbangalore we conceptualised this campaign with a lot of thought into the copy and research and built this campaign in collaboration with PUMA. All Credit to PUMA India and their In House Creative Team for producing this idea that set out to shift the conversation—from the tired stereotypes and token gestures around “balls” to a true celebration of passion, and mastery. To make it to the bleeding edge of international cricket, these women needed balls. Thousands of them. Mastered to perfection. The ones that shatter, smash, trick or challenge. The ones that demand a dance at the boundary line before you secure them. The ones that can flip the script on a match, a series, or even a whole career. The ones that inspire a billion prayers. The ones that vanish into thin air. And the lucky few that make it to a fan’s home with a smile. So the next time you hear the word, you’ll know exactly what NOT to think of. For all of us who thought it takes just a pair of them, sorry to disappoint. Now, the truth: For true cricketing glory, you need balls – at least a few hundreds of them.. And while the road may have ended sooner than we hoped this ICC Women’s T20 World Cup, the fight, the passion, and the brilliance our team showed deserves nothing less than celebration. This journey is far from over, and their resilience has already won hearts. BTW It took Arundhati Reddy only 24 balls to deliver an exceptional performance in India’s crucial win over Pakistan, with a match-winning spell of 3 wickets for just 19 runs. This was just 1 of the many winning performances we saw this World Cup. Kudos to PUMA India for Championing Cricket for Everyone in India and consistently backing idea after idea and initiative after initiative to ensure that #CricketIsEveryonesGame » Happy Diwali!!
